They Walk the Trails of Their Ancestors

In celebration of Earth Day, this was a collaboration between two URM ERGs at Airbnb.

 
 
For the children of the Inca, Earth day is celebrated everyday because it’s a lifestyle, a way of being. Footage by Brainfitted Video Edit by Alfredo Torres Creative Direction by Shidume Lozada

Employee Resource Groups (ERGs) Juntos and Indigenous@ from Airbnb collaborated to visit an indigenous village in the Andes of Peru. This collaboration resulted in the exploration of what these communities lives consist of and explorations of their immeasurable ancestral knowledge. Once of these was the concept of Pachamama, which this video focuses on.

I created the concept for the video, and collaborated with video editor to create the art direction for the video. Additionally, a blog post on Medium was written in which I collaborated with writers to set tone of the copy.

Locations: Peruvian Andes & San Francisco

Footage by Brainfitted

Video Edit by Alfredo Torres

Writes: Jay + Katherine Castro

Art Direction & Production by Shidume Lozada

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